“It felt very momentous - for ‘Lion King,’ for the Walt Disney Company, for, we hope, the state of Broadway - to try to have a really positive story out there about something that is beloved and has longevity.” “Combine that with coming out of the pandemic, the state of Broadway, where everything stood,” he continued. People celebrate their 25th wedding anniversary … It just felt bigger to us.” “Twenty-five - for all its glory - it’s a big moment in time. “I can acknowledge it was definitely a much bigger push for 25,” said Angelo Desimini, vice president of marketing, publicity, sales and education for Disney Theatrical Group. And yet, as the 25th Broadway anniversary peeked over the horizon in November 2022, the campaign surrounding “The Lion King” took the marketing of the long-running musical to the next level. The team shared more behind-the-scenes details than ever before, threw a block party in Times Square and went big on an anniversary performance and afterparty - Elton John-live-onstage big. "As I was reading this wonderful script, I was thinking about Mufasa and why he's great and how people become great," Jenkins said, adding, "What you'll learn in this story is that Mufasa is who he is, he is great, because of the family and friends he has with him, and so I saw myself in that.When “The Lion King” turned 20 (in 2017), Disney Theatrical Group celebrated. When asked why he felt he had to make this movie, given his body of work which includes Oscar winner "Moonlight," Jenkins recounted his personal connection to 1994's "The Lion King": "When I was 14, I was helping raise two nephews and there was a VHS tape we watched maybe 95 times in a span of 20 days. "In telling this story, we get to experience the real journey of how Mufasa found his place in the Circle of Life. "Mufasa was actually an orphaned cub who had to navigate the world alone, by himself," Jenkins said of the prequel. The prequel to the 2019 movie, which grossed over $1.6 billion, will show how he came from a humble life to rise into power over Pride Rock. Jenkins added that Mufasa wasn't born into royalty. Account icon An icon in the shape of a person's head and shoulders.
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